Marketing During Halloween
Marketing Strategies Your Business Can Use During October
Each holiday provides a unique marketing experience your small business can use to connect with your community and increase sales. Halloween is no different. In this article, we’ll go over some marketing tactics your business can partake in and have fun with!
What does holiday marketing bring to your business?
The holiday season (October-December) brings many businesses large surges of revenue and customers. It gives your business a chance to take advantage of unique opportunities for marketing and sales that aren’t available during the rest of the year. Events, themes, and unique product ideas can help attract more customers your way, and each holiday has different angles your business can take advantage of.
Halloween statistics:
According to Printify, 77% of shoppers shop for Halloween decorations and spent $3.9 billion on decorations in 2023.
96% of shoppers shopped for Halloween candy and spent $3.6 billion in 2023.
Shoppers spent a total of $4.1 billion on costumes. The breakdown for this is $1.4 billion on kid costumes, $2 billion on adult costumes, and $0.7 billion on pet costumes.
Halloween Activities and Marketing Opportunities
Have you and your employees wear costumes on Halloween
One of the most prominent features of Halloween is the costumes, and dressing up at your small business is a fun way to get you and your employees in the spirit. It can also lead to great interactions and openings for conversations with customers who come by! A social media post of you and your team dressed up for Halloween can also be a great way to advertise your business on social media. A quick post showing off your business and inviting other customers to come by dressed up is a great way to bring people in.
Take part in local events and partnerships
Many communities have little fall-themed events that pop up during this time of year, and these are a great way to show investment in your communities and help your business be noticed. Events like pumpkin patches, corn mazes, trick-or-treat events, and other Halloween events are great ways to have fun and market your business.
Decorate your business
Decorating your business for the holiday season is a great way to attract potential customers' attention, and it doesn’t have to be expensive. Little things such as spooky window art/displays, pumpkins, fake cobwebs, and Halloween-themed interior decor are all great ways to grab customer’s attention. Another factor in your decorating could be your music as well! Playing themed music for the holiday or season is a fantastic way to set the tone and help boost the environment.
Host an online Halloween giveaway
The holidays are a fantastic time to host giveaways that increase online interactions with your business’ brand. For Halloween, you can host a giveaway for tickets to local Halloween events, gift cards to your business, or certain products, to name just a few reward ideas. Online giveaways like this can be great for online interactions and brand growth because they tend to rely on interactions such as following business pages, commenting, tagging a business in a post, and other interactions that promote the business and boost interactions.
Invite trick-or-treaters to your business.
Having candy on hand to give to trick-or-treaters is always a great way to boost your business’s reputation with the community. Some parents prefer taking their kids to retail locations for safety and convenience because they are more public and easy to access. You can even have things on hand, such as coupons to give to adults and candy to have something for everyone.
Use spooky marketing
This time of year provides your business with various new marketing templates and designs, which you can use to vary your marketing. Use puns, imagery, and themed hashtags and designs to add some Halloween spirit to your ads and posts while the themes are trending. It can be as simple as something like, “No tricks here! Check out the latest treats we have for you!” with a Halloween template to make an impression on your customers.
Create holiday-specific products and deals
Some businesses ' holiday-specific products are part of people's drive to shop during the holidays. There are products other stores only sell during certain holidays or times during the year that people will wait the entire year for, and having something like that for your business would be a great tool you can use to help promote your business. For restaurants, offer foods that are Halloween themed or little fall goodies. Retail stores can offer fall and Halloween-themed apparel and market some towards costume ideas and such.
For holiday-themed deals, you can offer discounts on Halloween/fall-themed items, market promotions like discounts for those who come dressed in costumes, or offer late-night deals on Halloween night to attract more people who may already be out on the town.
Halloween has a wide variety of opportunities that your business can and should take advantage of. It’s no Christmas or Black Friday, but it has great potential to help promote your business and connect with your community. For the best results, it’s a great idea to keep an eye on trends during the time and look back at past marketing strategies your business has used years before; if you’re an established business, look for what worked best for you, what you could improve on, or new opportunities your business may have missed before that you can use this year instead. For more information on marketing opportunities, Halloween can provide your business, check out these articles:
Holiday Marketing Campaign Ideas and Tips to Delight Your Customers
14 Frighteningly Easy Halloween Promotions & Marketing Ideas
Marketing during the holidays is an important opportunity your business should take advantage of. It provides many chances to increase sales, grow your online presence, and connect with your community. If you need help or want guidance on the best strategies for your business during the holiday season, contact Comprehensive Consulting Solutions for Small Businesses to schedule a free consultation!
